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Company Overview

“Naie Kiran” was started by Zahida Ameen with 12 to 15 women in the beginning and today strength of Naie Kiran is over 50 women working on different forms of Kashmiri Embroidery (kashida kari) and hand printing on woolen, silk and cotton shawls, stoles, Phirans (Kurta) and dresses. Naie Kiran empowers women of Kashmir to stay economically independent and contributes greatly is spreading beautiful art of Kashmir across India and other countries.

About Naie kiran

Specialization / Skills

Kashmiri Embroidery -Kashida work on Phiran (Dresses), Stole, Shawl


Dilli Haat



The open-air food plaza and craft bazaar

South Delhi

Dastkar Fair



Kala Ghoda Art Festival


About the Promoter - Zahida Ameen

Zahida Amin a young lady working for women empowerment in J&K. Zahida Amin is a brave & enterprising woman from Jammu and Kashmir's Baramulla district which we know through news as hub of militant activity but did not know about beautiful work done by woman.. Right in the middle of this turbulent time, Zahida Amin, a young woman from Sopore, got together with two friends and started a center for embroidery. She used Sopore women's talent in embroidery to make them independent. Amin had never believed in following expected social norms and finished her schooling in the science stream. Amin and a couple of her friends identified a niche: A lot of women in the area embroidered on cloth and produced impressive work.

About Kashidakari

Kashida, also known as Kasida, is one of the oldest forms of embroidery that originated in Jammu and Kashmir. Kashida embroidery is created by using thick colored threads as well as beads to create different patterns. Most kashida motifs that are used to create this form of embroidery include motifs that are inspired by nature such as vines, birds, leaves and flowers and this is one of the defining aspects of this form of embroidery. Created with a type of a chain stitch, this embroidery is used on thick and warm fabrics such as silk, cotton and wool and on garments as well as home decor items such as rugs, cushion covers and bed spreads. More often than not, the fabric that is used is usually white or cream coloured while the threads can be as colorful. Thus, when it comes to be being easily identifiable, kashida embroidery designs are one of the most unique styles of embroidery in India.

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